NTT DoCoMo reported a "record" drop in net subscriber additions, losing 66,800 accounts in September 2013. On the other hand, keeping matters in perspective, DoCoMo's market share drop since 2008 has been from 50 percent to 46 percent. The figures might be slightly different if considering only 3G market share.
Some might have expected losses to abate, as September also was the first month DoCoMo had the ability to sell the Apple iPhone. But NTT says it did not have enough devices in stock to meet customer demand.
DoCoMo said subscriptions dropped by 66,800 in September, in stark contrast to rivals KDDI and SoftBank.
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